COOPERACTIVISTAS [Lo Mejor de cada casa]
A Conexiones Improbables project.
May 2011/January 2012
Mondragón [País Vasco, Esp]
Temporality: 6 months
Client: Fagor Electrodomésticos / Conexiones Improbables
Participation: 46 objects + 4000 new fagor fans
Formats: urban action + facebook competition
Fagor Electrodomésticos, cooperative of the group Mondragón, investigates close to the group of architects PKMN how to turn into active agents the users of products or services of the cooperative worldwide, moving this way the cooperative values of the area of (local) production to the commercial (global) area. For it they seek to make the cooperative values more explicit by means of personal objects (" the better of every house ") belonging to members of a cooperative (who turn in "cooperactivistas"). During the OpenLab, they record persons inventing histories from one of the objects. The videos are projected in the Museum San Telmo, where each one can auto-record also his own version of the history of someone of the objects.