EXHIBITION ON THE WORKS OF GABRIEL GARCÍA MÁRQUEZ
From 27 February to 3 March in Casa del Lector at Matadero (Madrid)
Concept: Barrabés Meaning / Think Big Factory
Design Exhibition: PKMN [pacman] Architectures
Digital Interaction Design: Tecné Collective
Videoartist: Romulo Aguillaume
Sound Design: Jose María Ciria, Julian Ávila
3D Print: Ultra-Lab
With the collaboration of Álvaro Restrepo and El Colegio del Cuerpo.
Sponsored by Telefonica and the Colombian Embassy in Spain, as homage to Colombia, the guest country for the international art fair arcoMADRID.
The interactive exhibition symbolises a journey along the Colombian author's work through a selection of literary excerpts that reference the ocean linking both countries and which is present in all of his books. The creative concept of the event is born from "Bottle the sea for the God of words": a speech given by the writer at the First International Congress of the Spanish Language in Zacatecas (Mexico) in 1997. In the speech, Gabriel García Márquez considers the power of words in the image era and the need to release them from the regulatory imprisonment they suffer.
Visitors will start their journey in the city of Cartagena de Indias with a video-art projection that displays several art associations and personalities of the Colombian cultural scene participating in the collective reading of excerpts written by García Márquez. Belonging to fields such as the scenic arts, digital art, contemporary music, architecture, advertising, creative programming and innovation, these artists took part in the event together by means of cross-discipline collaboration in order to create a journey where the only author is Gabriel García Márquez.
This reading will "symbolically release" García Márquez’s words, which will be taken by different artists to eventually convert them into 3D words.
Technology acquires a key role here, as new technologies have enabled 50 3D printers to be coordinated so they can work simultaneously day and night to gradually give life to these words and rearrange them into a new work. This time the tool is an interactive installation; the outcome will be an interactive ocean of words.
The interactive exhibition has been created with the collaboration and support of the Colombian Embassy in Spain and will be open to visitors from 27 February to 3 March in Casa del Lector at Matadero (Paseo de la Chopera 6-10, Madrid).