MAÑANA (Tomorrow) starts today
MAÑANA is here today and brings with it an innumerable amount of questions. From the role of technology in our cities to the food that we will eat, Mañana Empieza Hoy brings together experts from all fields to discuss humanity’s problems going into the future and provide a hopeful response.
During his inauguration speech, Carlos Barrabés, Chairman of the Barrabés Group, one of the organizers, expressed the main objective of the event: “we want everyone who has something to say to have a platform where they can express it and have their message achieve the reach it deserves”.
Mañana is much more than just an event, it is a humanistic movement dedicated to understanding and building the tomorrow that awaits us. In this first edition, the proposals presented were concentrated on three areas: livability, wellness and sustainable growth.
With this in mind, we proposed ourselves at ENORME Studio to create an open space that helps with the conversation of tomorrow’s problems and highlights the importance of innovation and creativity in future decisions. Consequently, our design is completely based on the picnic table, used as a constructive system that promotes conversation and public space. The whole design of Mañana is built with combinations using the picnic table, stacking them on top of each other or rotating them, creating a 100% reusable set. The 160 tables that constitute the design will pass on to be part of the public spaces of IFEMA and the contributing foundations. They will return next year to Mañana full of conversations and hope.
When creating this space, the sustainability of the design took the main role in our creative process. The traditional picnic table, made of wood and with side benches, appears as the ideal spatial unit to promote an open conversation. The tables offer a sustainable solution to the design of the space, as they are reusable, and establish an environment that favors group discussions. Who has not had existential conversations at a picnic table? Its familiarity thus sets itself as the base of the spatial design, offering several ‘chill out’ zones and a very open setting. The reinterpretation of the table as a unit, multiplied and stacked together, transmits the importance of innovation and creativity and in some way represents the event’s main concept: how to discover and dream of a new world with what we already know of this one.
The vibrant colors of the graphic design build the whole space and translate the event’s values, representing a rejuvenated optimism full of opportunity. The CUBE, designed by the studio Intersection, is a structure made of scaffolding that contains the only technological element that the event offers, interactive virtual reality stations. It hides them under a blanket made of kilometers of string, serving as a projection surface and highlighting once again the cohesion between the graphic and spatial design in relation to the nature of the event.
IFEMA Feria de Madrid http://www.ifema.es/Institucional_01/
Scenography Design: ENORME Studio https://enormestudio.es
Graphic Design: Boris Rodríguez
THE CUBE Design: Intersection https://www.intheintersection.com
Photography: Javier de Paz García https://www.instagram.com/javierdepazgarcia/?hl=es
Video: Barrabés NEXT
Place: Pabellón 14 IFEMA Feria de Madrid
Date: Del 12 al 14 de junio de 2019.