Mañana Empieza Hoy
Madrid. 2019. CLIENT: IFEMA. BARRABES NEXT
The Spanish architecture studio ENORME created the backdrop for the first edition of Mañana empieza Hoy, an event dedicated to understanding and building the future that awaits us. The response of ENORME is colourful, sustainable and fosters debate.
In June, Madrid hosted the first edition of Mañana empieza Hoy (tomorrow begins today), organised by IFEMA - Madrid’s exhibition centre - and Barrabes.biz, with the unique institutional promotion of Enisa. The event is centred around the coming together of various social players to come up with solutions to the complex issues facing present-day humanity. In this first edition, it focused on three key challenges: wellness, sustainable growth and liveability.
